AI Visibility / Blog
AI Visibility Blog
Understanding AI visibility: guides, frameworks, and analysis.
Practical guides on how AI search works, how to get cited by Google AI Overviews, ChatGPT, Gemini, and Claude, and what Canadian businesses need to do about it.
Original researchWhat 21,700+ AI Citations Actually Taught MeTwo sites, three months, 21,700 citations from Microsoft Copilot. Which pages got cited, which got nothing, and the finding nobody publishes: citations are not customers.
GuideOriginal researchYour Search Console Queries Include AI Tracker PromptsAI visibility tools send scripted prompts to Google, and they land in Search Console looking like searches. 118 of them on one small site, zero clicks at position 8, and a regex to filter them out.
GuideMeasurementHow to Track Perplexity Citations (and Why One Check Means Nothing)Four ways to see where Perplexity cites you, and what repeated runs show: a domain cited in 68 of 68 runs was cited in 2 of 68 forty hours later. How many runs a result actually needs.
GuideOriginal researchHomeCalc.ca vs. Canada's Big Banks: A 50-Prompt AI Search BenchmarkRan 50 real mortgage-calculator questions through ChatGPT, Perplexity, Google AI Overviews, and Copilot. HomeCalc.ca outranked every major bank's own domain. The data, the method, and what it doesn't prove.
GuideOriginal researchHami Tahm vs. Canada's AI Visibility Agencies: A 39-Prompt AI Search BenchmarkRan my own audit method on my own name. hamitahm.com is the most-cited domain in the panel, ahead of every named competing agency's own site, but AI still recommends someone else by name almost every time.
GuideOriginal researchHomeCalc Is the Most-Cited Domain in Its Category, and Still Loses the Brand MentionA third, independent instrument on HomeCalc.ca: Scrunch's own dashboard. Top of the citation table, behind two competitors on brand mentions, a perfect technical audit next to 22 pages with zero citations, and zero AI-referred traffic in 90 days.
GuideTools & ComparisonsScrunch vs. Otterly.AI (2026): Pricing & Best FitTwo AI visibility tracking tools compared on published pricing, engine coverage, and what each is actually built to do. Every figure read from the vendor's own page and linked.
GuideStrategyWhich AI Platform Actually Matters Most Right Now?Google AI Overviews, ChatGPT, Gemini, Claude, Copilot, Perplexity: ranked by real traffic share, not assumptions. And why this changed my own site.
GuideBasicsWhat Is AI Visibility (and Why It Matters Now)The shift from links to answers, and why being cited by AI is the new being found.
GuideAEO / GEO / SEOAEO vs GEO vs SEO: What's the Difference?Three acronyms, one goal: being found. Here’s how they differ and where to focus.
GuideChatGPT & PerplexityHow to Get Your Business Mentioned by ChatGPTWhat actually influences whether an assistant names and recommends you.
GuideGoogle AI OverviewsHow to Appear in Google AI OverviewsWhy AI Overviews cite sources that don’t rank on page one, and how to be one.
GuideChatGPT & PerplexityHow to Get Cited by Perplexity AIPerplexity shows its sources: here’s how to become one of them.
GuideBasicsHow to Check Your AI VisibilityA simple way to see whether Google AI, ChatGPT, and Perplexity mention your business today.
GuideAEO / GEO / SEOWhat Is Answer Engine Optimization (AEO)?Optimizing to be the answer, not just a result: the core idea behind AEO.
GuideTools & ComparisonsBest AI Visibility Tools in 2026: Ranked by an Independent ConsultantThe tools that track AI search visibility, ranked, tested, and reviewed by an independent consultant who doesn't sell them.
GuideStrategyAI Visibility Tools vs AI Visibility Audit: Which Do You Need?Tools show dashboards. Audits show what to fix. When you need a tool, an audit, or both.
GuideTools & ComparisonsPeec AI vs Profound vs AirOps: AI Visibility Tools ComparedDetailed comparison of the three leading AI visibility platforms: features, pricing, and fit.
GuideTechnical SEOThe Silent SEO Bug Hiding in Your React FAQ AccordionIf your React site hides its FAQ answers inside a collapsible accordion, Google and AI crawlers may never see them, quietly costing you FAQ rich-result eligibility.
GuideTechnical SEOYour SPA Is Invisible to AI: How One Migration Gave Us 10× More Citations in 48 HoursSingle Page Apps serve an empty div to AI crawlers. We migrated HomeCalc.ca from SPA to SSG and watched citations jump 10× in two days.
GuideStrategyThe AI Visibility Audit Checklist: 23 Things to CheckCrawlability, entity and schema, content answerability, citation tracking, and competitor benchmarking: everything a professional audit checks, laid out so you can run it yourself first.
GuideTools & ComparisonsHow to Evaluate AI Visibility Tool AccuracyProfound, AirOps, Peec, and Share-of-Model trackers all report a number, but they don't all measure it the same way. A self-test protocol for checking any tool before you buy it.
GuideStrategyAI Visibility Consultant vs Agency vs ToolSoftware you run yourself, a team on retainer, or one person hired for a specific diagnosis: what each is built for, what each costs, and which one fits your situation.
GuideWant to know where your business stands?
Book an AI Visibility Audit: full diagnosis of where AI engines mention you, delivered in 7 days. Scoped to your business, confirmed on a free call.