Category: Unicorn Building

I’ve spent years building, testing, shutting down, and rebuilding businesses across different markets. Not everything worked.But over time, patterns became very clear. When I compared different perspectives on my strengths, the overlap was consistent. It came down to four areas: Marketplace & Service Platforms Digital Marketing (SEO and Lead Generation) Strategic Thinking (Pivot and Exit Decisions) Execution and Rapid Building These are not random skills. Together, they form a system. Marketplace & Service Platforms (My Core Strength) This is the …

These days I am very busy. We officially launched Up-Diet.com, and now my main focus is on marketing. For the B2C side, I decided to work directly with individuals who already have their DNA or gut microbiome test results. They can use our platform to turn those results into practical and personalized meal plans. On the B2B side, we provide an API meal plan service to gut microbiome companies. I discovered their pain point: they struggle with High CAC Low …

That’s the question I’ve dedicated the next 10 years of my life to. This post marks the beginning of that journey. I’m not a Stanford grad. I’m not an ex-Googler. I’m just a founder with a clear mission: To build a unicorn from scratch—with no shortcuts, no prestige, and no pedigree. Just grit. Over the next decade, I’ll be building in public. Every 6 months, I’ll publish one progress report. This is Report #1 of 20. The startup? It’s called …