Last Updated on 2026-02-15
Eight years ago, I was just a specialist sharing my SEO journey on a personal blog. I wasn’t looking for clients; I was looking for results. Then, a message landed in my inbox that changed everything.
A prominent orthodontist asked: “Can you rank my website on the first page?”
I was honest. I told him I had never done a project for anyone else before. But he trusted my transparency. That “curiosity” turned into a 7.5-year partnership that redefined his practice.
The “Failing” Start That Led to a Masterstroke
For the first six months, I struggled. I couldn’t get his keywords to page one. Yet, instead of firing me, he offered me a second website. Why?
“You are totally different from every agency I’ve worked with,” he told me. “It’s in the way you explain strategy and marketing.”
I made a bold move. I told him: “Stop running multiple weak websites. It’s not strategically smart.” We redirected everything into one powerhouse domain. I chose authority over vanity.
Beyond the Search Bar: Building a Brand
SEO was just the beginning. I realized that for doctors, Brand Awareness is the real currency. We didn’t just want clicks; we wanted “Top-of-Mind” status. We implemented:
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Retargeting Funnels: Ensuring every visitor stayed connected to his brand.
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Data-Driven Dashboards: Tracking brand growth and awareness in real-time.
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Google Ads & Lead Gen: Scaling patient acquisition once the foundation was solid.
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CRO (Conversion Rate Optimization): Tracking how many clicks actually turned into patients across his three clinics.
The Result?
When we started, he was one of the top 10 orthodontists in the city. By year seven, through relentless optimization and a “brand-first” mentality, he became #1.
Why I’m Sharing This Now
This was my first and only client project. I don’t believe in handling dozens of accounts with cookie-cutter templates. I believe in deep-dive growth.
I am now bringing this same philosophy—transparency, strategic redirection, and long-term branding—to the North American market.
If you are a dentist or orthodontist in Canada or the US who is tired of “unreliable agencies” and wants a partner who cares more about your ROI than just a monthly fee, let’s talk. I don’t just rank keywords; I build market leaders.
